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Bachelor of Commerce

Video Interview

Get Started

Before you begin the video interview process, you’ll need to create a VidCruiter account. VidCruiter is the online platform used for conducting BCom Video Interviews. Follow Step 1 below for detailed instructions on how to setup your account.

What to Expect

You’ll answer three pre-recorded video questions using the VidCruiter platform. The interview is designed to help us get to know you — your personality, your thinking, and your communication style.

Here’s how it works:

Questions 1 & 2: Interview-style prompts. You’ll describe a real or hypothetical situation, explain your actions, and share your reasoning.
Question 3: A creative challenge — you’ll respond to a fictional scenario and explain how you’d approach it.

Don't worry — you’ll get a chance to practice before recording your formal responses. There are no right or wrong answers — we value thoughtful, authentic responses.

How to Prepare & What We’re Looking For

The questions are open-ended and based on your opinions, experiences, and values — and you’re the expert on you.

Strong responses will:

Be authentic and unscripted (avoid reading from notes)
Reflect professionalism and maturity
Show you understood the question
Include clear reasoning and relevant examples

We assess you on:

Communication Skills – Clear, confident, and organized delivery
Critical Thinking – Your ability to analyze and explain your thought process
Creativity & Problem-Solving – How you approach unfamiliar scenarios
Authenticity Under Pressure – How genuine and composed you are with limited prep time

The Video Interview Process

The video interview is your opportunity to showcase how you think critically, handle pressure, articulate your thoughts, and stand out as a BCom applicant. It goes beyond written responses and lets us see the real you.

Step 1

Create your VidCruiter Account

Before you begin, you’ll need to create a VidCruiter account. VidCruiter is the online platform used for conducting BCom Video Interviews. After registering, you’ll receive an automated email from no-reply@myvideointerview.ca to verify your email address. Please check your inbox (and your spam/junk folder) and complete the verification process before proceeding.

Create your VidCruiter account

Step 2

Set Up Your Tech and Try a Practice Question

Follow VidCruiter's instructions and test your equipment before starting. If you run into issues, try the troubleshooting tips and FAQs. Still stuck? You can contact the technical support team on the VidCruiter platform for assistance.

Once your equipment is ready, you’ll have the chance to answer a practice question. You can record and replay your response up to three times to get comfortable. Practice responses are not evaluated.

Step 3

Record your Formal Responses

You’ll answer three formal interview questions – one attempt per question. The full interview takes around six minutes.

Each question is presented as a short video.

After the question plays, you’ll have 30 seconds to prepare and up to 90 seconds to respond.

A countdown timer will help you manage your time.

After recording each response, review it to ensure it uploaded correctly. If there’s a technical issue, contact VidCruiter support using the button at the bottom of the page.

Step 4

Choose your Best Two Responses

After completing all three questions, select the two responses that best represent you.

Only these two will be submitted with your application — so don’t worry if one didn’t go as planned!

Step 5

Add Your Interview Link to Your UBC Application

Once you’ve finalized your selections, copy the personalized video interview link provided in your final confirmation email and paste it into your UBC online application where indicated.

Privacy Notification

The information you provide on this site is collected by UBC under the authority of section 26(c) of the Freedom of Information and Protection of Privacy Act. The Personal Information will be stored in Canada and will only be used or disclosed for the purpose of processing your application for enrolment in the Bachelor of Commerce program at the UBC Sauder School of Business. UBC will take reasonable steps to ensure the Personal Information remains secure and confidential. If you have any questions about the collection of your personal information, please contact bcom@sauder.ubc.ca.